CREATIVE DESIGN PORTFOLIO
"Happy Bean" is a product package design project.
I am a soy milk drinker myself, so I thought it would be fun for me to create packaging for soy milk that was more modern and fun.
This project ended up being one of my favorites and really ties in with my personality.
The hardest part for me was deciding on a name for the soy milk brand. Once I chose "Happy Bean" finding the right typeface and color palette was easy.
Creating a logo was tricky, because soy beans have too much of a kidney shape and also look too generic. I knew I wanted the soy milk packaging to have the look of classic milk bottles so I incorporated that into the logo as well, with sparkles to top it off.
Once the logo was finalized, the next part was creating a label for the outside of the bottle.
The last step was to create a brand guide, business card, letterhead, and printable bottle label.
