CREATIVE DESIGN PORTFOLIO
Our intern project for Summer 2019 was focused on Neon Desert. Our goal was to increase social media followers and customer diversity through Nocona's presence at the music festival, Neon Desert. My role in the group was to work with the marketing team members to create well-designed promotional content and product giveaways.
For the promotional graphic, I took my favorite pick of the photos the photography intern shot for the project. I edited it to match the rest of the editing style Nocona has already established and added hand-drawn elements to make the photo more trendy and fun.
For the promotional giveaways, we thought bandanas, fanny packs, phone fans, and beach balls would be the most popular items while also cost effective. We wanted a simple, yet bright color palette that any festival goer could add to their outfit while still matching the theme of the festival. I drew a festival participant with our bandana options, and for the other promotional items I added the Nocona Boots logo to mock-ups.
